A lot of us believe that the magic lies in the product!
Wrong! That’s not the case in reality.
Of course, you have spent countless hours and resources to create your precious product. But if you haven’t packaged it in an exquisite casing, your ideal customer won’t pick it off the shelf.
And if your target audience won’t buy your world-class product, they will never enjoy its features.
Here is a simple example. Ever purchased a new product off the shelf? Did you already know what was inside the box? Or was it the packaging that caught your attention and swayed you to make the purchase?
In most instances, it’s the packaging that influence or reassure customers to make the leap of faith. Keeping this in mind, businesses should not hesitate to invest in solid bespoke packaging solutions, such as custom rigid packaging.
But how can you make your custom rigid boxes as effective as your precious product? Here are some valuable tips that can help you do just that.
Yes, Size Really Does Matter
So you want your product to overshadow immediate rivals on the retail racks. This means if you dwarf others, you will come out as a winner. Unfortunately, if you think this way, you will probably end up losing the battle.
To your surprise, a high percentage of buyers value small scale packages. They don’t just believe that bigger is better. That said, it largely depends on the market you are in.
Consumers hate brands that make false or misleading claims. It badly hurt customers when their expectations don’t align with reality. Take a large potato chips packet, for instance. How do consumers feel when they open the bag and find it only half full? Likewise, when a brand thwarts your expectations once, you are less likely to turn to them for another purchase.
When you place your custom rigid packaging order, make sure it will give your audience accurate indications of what they will get against their money.
Cut Your Carbon Footprint
More importantly, modern-day customers hate wastage. Today, people are more protective of their planet. If your brand is a large plastic packing consumer, environmentally conscious buyers won’t prefer to buy from you as you are harming the environment through littering.
Similarly, using excessive paper to wrap your products means you are the reason more trees are cut down each year. To evade this, you need to adopt a minimalistic approach.
This does not mean that you should start placing your products in small packaging or vice versa to attract customers. In both cases, your customer will fail to perceive what exactly they are getting in the box.
To create an ideal custom rigid packaging solution, make use of recyclable materials. And be sure that it perfectly hugs the product. Else, you product can be damaged during transportation.
However, when you use greener packaging materials and mention its use on the wholesale rigid boxes, you will attract more eco-conscious customers. Plus, you will be able to offer your product at a competitive price by cutting overall packaging and damages costs.
Wrapping Up
Wondering why you haven’t considered these valuable pointers before? Manufacturers already have a lot on their plate, so it’s easy for them to overlook or misjudge the value of the packaging solution. Of course, you are still more excited about your product, but now you have also realized the power of packaging. So get in touch with The Legacy Printing today and develop perfect rigid boxes for your products without blowing your budget.